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At estrategyfirst we have some
strong beliefs about consulting.
We believe it's crucial to bring new ideas
to our clients. But we also know that a
vital part of our job is to unearth the
ideas that are always brewing at every
level within our client companies -- and
to help validate, encourage and garner
executive support for the ones with the
most potential. As a result we build
strong relationships throughout the
organization...and strong relationships
power enthusiasm, action and results.
We believe in a new breed of
eCommerce consultants. Once the
domain of self-proclaimed experts out
of touch with the real world, of trend
seekers more interested in fame than
substance, and of old world agencies
scrambling to reposition themselves as
eCommerce experts, we believe today's
merchants deserve more...such as fact
based advice...precise roadmaps...and
candid feedback...and realistic,
actionable strategies.
At estrategyfirst, we are more
interested in measurable results than
interesting theory...in targeted solutions
instead of cookie cutter reports. At
estrategyfirst, we are more interested
in our clients than ourselves.
Our goal? Simple. Our clients' success.
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At estrategyfirst everyone
focuses on clients...first...always
With her "roll up our sleeves" approach,
Judith Roberts helps clients increase sales,
strengthen online branding and make the
most of multi-channel marketing and
merchandising opportunities. Her role is
expressly designed to augment our clients'
internal eCommerce efforts, to provide
expert guidance and insight, and to fuse
best practices with site development and
implementation.
As estrategyfirst's founder, Judith brings
twenty years of high profile experience to
the firm and its clients. Prior to founding
estrategyfirst, she developed targeted
marketing programs aimed at growth and
profitability with diverse companies in the
US and Europe. As VP of Internet Strategy
at MarketLive, a leading eCommerce
software and services company, she led the
Internet Strategy Group, the firm's
celebrated consulting arm. Judith also held
key marketing positions at The Wine
Enthusiast Companies, Bloomingdale's,
Walter Karl and Citicorp Retail Services.
She holds an MBA from the University of
Bridgeport and has a BS in Business
Administration from Regis University. She
graduated with honors from both
institutions.
Her goal? Simple. Our clients' success
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At estrategyfirst we don't just
talk about it We do it.
Our Senior Consultants have a minimum
of 15 years experience in brand, catalog
or retail marketing and have rich
experience in both eCommerce marketing
and merchandising. Most have managed
strategic marketing initiatives for both
Fortune 500 companies and emerging
brands. Each has held either a Director
or Vice President level marketing position
at a previous company.
estrategyfirst Senior Consultants are
also very unique, as each has direct
experience managing complex projects
for both clients and vendors prior to their
work with our firm. Accordingly, our
Consultants are experts at building and
sustaining successful relationships.
All estrategyfirst Consultants have at
least 5 years direct experience in online
marketing and merchandising. Each has
managed a rapidly growing eCommerce
business and has worked through the
enormous challenges and opportunities
faced by today's mult-channel retailer.
Their goal? Simple. Our clients' success.
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